TikTok for Business Reviews & Ratings 2024 (2024)

Overview

What is TikTok for Business?

TikTok for Business is a platform offered by TikTok that aims to assist businesses and marketers in effectively advertising and promoting their products and services on the popular social media platform. According to the vendor, TikTok for Business provides a range of tools and features to create engaging...

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Recent Reviews

Great for Advertisers

10

out of 10

November 25, 2023

Incentivized

We’re buying traffic on the TikTok for Business ad platform.

Continue reading
Read all reviews

Reviewer Pros & Cons

  • Robust analytics
  • Better CPA based bidding, needs more guard rails
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Pricing

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TikTok for Business

N/A

Unavailable

What is TikTok for Business?

TikTok for Business is a global platform designed to give brands and marketers the solutions to be creative storytellers and meaningfully engage with the TikTok community. They offer solutions that can deliver across every marketing touchpoint, TikTok for Business offers brands an opportunity for…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

How To Use TikTok Marketing To Make a Business Go Viral

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Advanced TikTok Strategies For Building Your Brand & Business in 2023

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TikTok Business Tutorial (Create Ads, Grow Organically, & Utilize Trends)

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Characteristics and Development of Self Media Era - TikTok Mastery for Business Demo

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Product Details

  • About
  • Tech Details

What is TikTok for Business?

TikTok for Business is a platform offered by TikTok that aims to assist businesses and marketers in effectively advertising and promoting their products and services on the popular social media platform. According to the vendor, TikTok for Business provides a range of tools and features to create engaging ads, reach a wide audience, and measure campaign performance. It is designed for businesses of various sizes, from small startups to large enterprises. Industries such as e-commerce, entertainment, fashion and beauty, gaming, and food and beverage are among those that can benefit from TikTok for Business.

In-Feed Ads: According to the vendor, TikTok for Business allows businesses to tell their brand story through sound-on, vertical video ads that can be enhanced with interactive add-ons.

Spark Ads: The vendor claims that TikTok for Business enables businesses to boost their own or creators' videos to maximize the impact for their brand.

Video Shopping Ads: TikTok for Business provides the functionality to showcase products directly within TikTok videos, creating a seamless shopping experience, as stated by the vendor.

Creative Exchange: The vendor offers a suite of creative tools and resources within TikTok for Business to assist businesses in creating engaging TikTok ads.

Creator Marketplace: According to the vendor, TikTok for Business provides a platform for businesses to connect with TikTok creators and collaborate on branded content and influencer marketing campaigns.

TikTok Ads Manager: TikTok for Business offers a comprehensive platform for creating, managing, and monitoring TikTok ad campaigns, as stated by the vendor.

TikTok Business Account: The vendor claims that businesses can access performance metrics, audience insights, and creative tools through TikTok for Business to grow their brand on TikTok.

Ads Manager Account Dashboard: According to the vendor, TikTok for Business provides a centralized view of campaigns, metrics, and budgeting tools to facilitate efficient campaign management.

Creative Ad Formats and Tools: TikTok for Business offers a variety of creative ad formats and tools to bring brand stories to life, as stated by the vendor.

Advanced Targeting: According to the vendor, TikTok for Business allows businesses to target ads based on various variables such as gender, location, age, and interests.

TikTok for Business Videos

How Small Businesses can find Success on TikTok

Optimizing Paid and Organic Strategy on TikTok

TikTok's Creative Tools

TikTok Business Resource Center

Embracing TikTok

TikTok for Business Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(7)

Reviews

(1-1 of 1)

Companies can't remove reviews or game the system. Here's why

November 25, 2023

Great for Advertisers

Iain Stratton

Media Specialist

Suited Connector (Marketing & Advertising, 51-200 employees)

Score

10 out of 10

Vetted Review

Verified User

Incentivized

Use Cases and Deployment Scope

We’re buying traffic on the TikTok for Business ad platform.

Pros and Cons
  • Instant pages

  • Cost cap

  • Robust analytics

  • Better CPA based bidding, needs more guard rails

  • Accounting issues where payment fails

Likelihood to Recommend

We're able to run ads at scale with positive ROI. It’s easy to use and has a wide user base.

Return on Investment
  • Positive ROAS

  • Increased scale

Alternatives Considered
  • Taboola, Outbrain and Facebook Business Manager

Better audiences, less bad placements, high engagement

Other Software Used

Facebook Business Manager, Taboola, Outbrain

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TikTok for Business Reviews & Ratings 2024 (2024)
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